The Challenge

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Each drop (month) is inspired by a distinct theme. This ensures each month of the season is refreshing and exciting. My job is to translate the mood boards via the photo shoot, editing and new season collateral to tell a story.

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My Approach

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To effectively communicate the theme of each drop I begin with my own mood board and research. I then translated my look book mood boards into photography techniques, model poses, locations and wardrobe to drive the campaign.

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What I Did:

 

• Wardrobe styling 

• Storyboarding & model casting

• Location scouting

• Photography direction

• Look book production

• Printer management

• Copyrighting

• Project management