The Challenge

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At the end of a season, sales can be very competitive. My objective was to design a campaign which was engaging and ensured markdown products look premium.

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My Approach

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My approach was to design a graphic which effectively communicated that there was a sale, at a glance. I used feminine tones and a bold typeface which correlated with the Walnut Melbourne brand. For the EDM I used lifestyle imagery of our best sellers to ensure the product looked appealing and premium.

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What I Did:

 

• Banner design

• Email design

• Email set up in Mail Chimp

• Banner set up in Shopify