Priceline Pharmacy - Sister Club eDMs

The Challenge

​

The Priceline Sister Club is Australia’s biggest health and beauty loyalty program, with more than 7 million members. 
In 2020 Priceline Pharmacy launched a Sister Club redesign and campaign to boost their member base and promote sales. An important pillar of the campaign was an extensive email marketing lifecycle to acquire, convert and retain customers. The challenge here was to showcase the new Sister Club creative whilst creating a distinctive visual language for all Sister Club emails.​

​

​

What I Did:​​​

​​

• Email design

• Partial icon design

• UX input