Openpay - Social media content

The Challenge

 

Openpay was a FinTech Buy Now Pay Later Product, disrupting traditional banking and credit loans. Openpay had a distinctive brand yellow and the imagery, language and look was playful and fun. Social media content needed to be a balance of appearing trustworthy, but promoting the new age of finance.​

My Role
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Generate fresh, exciting and relevant ideas for digital content. These ideas were pitched to the brand manager and then produced in Sketch and Figma. I worked closely with marketing to develop ideas and create the designs.

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What I Did:​​​​

• Art diection

• Idea generation

• Content creation

• Animation