Openpay - OpenMay 2022

The Challenge

 

Openpay was a FinTech Buy Now Pay Later product, disrupting traditional banking and credit loans. OpenMay was a month long campaign occurring every May to boost Openpay's brand awareness.
For this OpenMay I wanted to focus on the brand's distinctive brand yellow, to make sure everything screamed 'Openpay'. OpenMay was promoted as a celebration of using Openpay and the product's point of differences.

 

My Role
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My role was to generate and pitch concepts to the marketing team, collate feedback and refine the campaign creative. Once the creative direction was set, I used Sketch and Figma to design assets for the website, app, social media and paid digital ads.

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Results

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- $34.6 million in sales, including an increase of 23% in total transaction value

- 161k new plans

- 41% increase in sales from Christmas 2020

- Our first million generated in 24 hours.

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What I Did:​​​​

• Art diection

• Idea generation

• Content creation

• Animation

• Stakeholder management