Openpay - Christmas 2021

The Challenge

 

Openpay was a FinTech Buy Now Pay Later Product, disrupting traditional banking and credit loans. All digital content needed a balance of appearing trustworthy, while promoting the new age of finance.​ Christmas is one of Openpay's largest trade periods, and considering the noise in the  market noise, this campaign needed to be distinctive.

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After two years of lockdowns during the COVID 19 pandemic, Christmas for 2021 felt like our first taste of normalcy. After researching the market sentiment we decided to take a sensitive approach, focusing on togetherness and community. It felt like the wrong time to push sales and products onto people. I focused on connected fairy lights and an image of an apartment block with neighbours celebrating to promote togetherness. 

 

My Role
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My role was to generate and pitch concepts to the marketing team, collate feedback and refine the campaign creative. Once the creative direction was set, I used Sketch and Figma to design assets for the website, app, social media and paid digital ads.

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Results

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- $34.6 million in sales, including an increase of 23% in total transaction value

- 161k new plans

- 41% increase in sales from Christmas 2020

- Our first million generated in 24 hours.

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What I Did:​​​​

• Art diection

• Idea generation

• Content creation

• Animation

• stakeholder management