The Challenge

 

In 2018 Australia celebrated the 100th birthday of Snugglepot & Cuddlepie. This was Walnut Melbourne’s first licensed collaboration, in which we released a capsule collection of baby wear and children’s shoes. The main objective was to showcase May Gibbs’ unique and nostalgic Australiana in a refreshing and modern manner.

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My Approach

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To ensure the success of the May Gibbs x Walnut Melbourne collaboration I developed a strategic digital marketing plan. Here are examples of the various types of collateral I designed to promote the collaboration.

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What I Did:

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• EDM Design

• Web Banner Design

• Web banners for third parties

• Display Banners

• Social media

• PR 

• Copyrighting

• Animated videos

• Image management

• Management the relationship, communications and approval process with licensing company